Product Strategy & Experience Leadership

Good design is invisible.
Great design is outcome.

I operate at the decision-to-execution hinge point — deciding what’s worth building, what not to build, and owning the outcomes that follow. Most executives are either strategists or operators. I’m both — because strategy without craft collapses in execution, and craft without strategy is just decoration.

  • Screenshots of a mobile health app showing sleep tracking, mood check-in, and personalized settings.

    EO Care

    Clinician-backed, Human+AI Digital Healthcare Platform

  • A marine navigation system displaying a city skyline with boats on the water, including a scrolling list of targets, a radar, and various controls.

    Sea Machines Robotics

    Human+AI Navigation for Maritime Autonomy

I partner with founders, executive teams, and boards to take product ownership in trust-critical domains, where complexity is high and judgment matters — then stay hands-on to ensure what we decide ships, performs, and becomes essential.

I founded altr, grew it from a solo practice to a 12-person firm ranked in the top 1% globally (Clutch, 2019–2023), and sold it to Delve — then built Delve’s digital product innovation practice and doubled its revenue in two years. Today I’m co-founder and CX lead at alignd, an AI-native pediatric health company built with Boston Children’s Hospital, and I work fractionally with founders and executive teams — or step into full-time leadership — at 0-to-1 and growth-stage companies navigating AI, scale, and regulatory complexity.

  • Three smartphone screens displaying a mobile app interface for a loyalty and shopping platform with account details, categories, and promotional offers.

    Erewhon

    360° Luxury Digital Shopping Ecosystem

  • Three smartphone screens showing health-related applications, including blood glucose tracking, data analysis, and diabetes care resources.

    BD

    One Digital Hub for Type 2 Diabetes Care

Good design removes barriers.

Great design echoes — it changes behavior, earns trust, and compounds into measurable value.

  • Imaginary e-commerce website displaying sneakers, clothing, and accessories with options for colors, sizes, and styles, emphasizing a quick shop feature.

    Converse

    Global DesignOps & Digital Commerce Experience

  • Screenshot of a healthcare insurance website showing options to find medical, vision, pharmacy, or dental providers, with a section for deductibles and maximums and a customer service phone number.

    Humana

    0→1 Human+AI Care & Benefit Ecosystem

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altr

A Digital Product Innovation Firm Built For Outcomes, Not Artifacts

2014–2023 (Acquired)

Enough about me, what can I do for you?

When it’s time to create experiences people love and drive your business forward—explore my services or drop me a note.