BD (Now Embecta)

One Digital Hub for Type 2 Diabetes Care

Screenshots of digital health and diabetes management apps on smartphones and a tablet showing blood glucose data, trends, and resources.

How It Started

BD wanted a centralized digital hub to support people with Type 2 diabetes — integrating data tracking, education, coaching, and medical device use into one seamless experience. Their aim: shift from fragmented interactions to a comprehensive care ecosystem.

Defining Success

Design and launch a holistic, behavior-centric digital platform that patients and clinicians can trust — boosting engagement, expanding reach, and supporting scalability into new markets.

A collage of various data visualization images, including line graphs, bar charts, pie charts, and progress elements, with some hand-drawn sketches and screenshots of digital dashboards related to blood glucose monitoring and data analysis.

Making It Happen

  • Market research, competitor benchmarking, and user interviews

  • Stakeholder and KPI alignment; co-creation workshops

  • Insight synthesis, behavioral archetypes, and ecosystem mapping

  • User and functional requirement definition

  • Behavior change service design and workflow mapping

  • Rapid concepting, prototyping, user testing, and iteration

  • Production-ready UI, developer documentation, and accessibility validation

  • Design system and governance

  • UX copywriting

Screenshots of a mobile app for health tracking, showing blood glucose levels, food logs, and app notifications.

Outcomes That Echo

  • 4× increase in user base within the first year

  • 3× increase in user engagement metrics (session depth, feature usage)

  • Platform expansion into the EU market

  • Introduction of a reimbursement model setting the foundation for scaling

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