EO Care
Clinician-backed, Human+AI Digital Healthcare Platform
The founders of EO Care saw a glaring void: patients are increasingly using cannabis for health reasons, but there is almost no rigorous clinical guidance available to them. The challenge was to build a platform that combines expert clinical care with intelligent systems to deliver safe, trustworthy cannabis coaching at scale.
How it started
The mission was to bring to market a first of its kind, credible, Clinician+AI experience that patients can trust, delivering guidance grounded in real medical insight and behavior change coaching.
Defining success
Making it happen
Stakeholder and KPI alignment; co-creation workshops
User and functional requirement definition
Conversational AI flow design and information architecture
Rapid concepting, prototyping, user testing, and iteration
Brand identity, UI, and motion/interaction patterns
Production-ready UI, developer documentation, and accessibility validation
Design system and governance
UX copywriting
Outcomes that echo
Won the 2024 Silver MUSE Design Award for excellence in digital health
Delivered a patented AI + experience model, positioning EO as a leader in explainable, clinician-anchored digital care
EO’s economic impact model was independently reviewed by Milliman, validating theoretical cost savings for employers and payers