From vision to value.

I work at moments of complexity—when new technologies, regulation, scale, or market shifts demand clearer thinking and better decisions.

I’m often engaged before problems are fully defined, where framing the right questions is as critical as delivering the solution. Across healthtech, consumer, and SaaS, one principle holds: good design disappears into use; great design creates confidence, adoption, and momentum.

I founded altr, a globally recognized product innovation firm acquired in 2023. Today, I partner with leadership teams as an executive advisor, staying close to execution at moments of highest leverage to ensure decisions perform in market.