My Story
From vision to value.
I operate at the decision-to-execution hinge point — deciding what’s worth building, what not to build, and owning the outcomes that follow. My work connects strategy, craft, and judgment to ensure products don’t just ship, but drive adoption, trust, and measurable value.
Most executives are either strategists or operators. I’m both. I’ve taken products from 0-to-1 through growth at 30+ companies, at national and global scale, across healthcare, MedTech, consumer, and SaaS markets. I founded a product innovation firm, grew it to a top-1% global ranking, sold it, and then built the acquirer’s digital product innovation practice and doubled its revenue. Today I’m co-founding an AI-native pediatric health company with Boston Children’s Hospital and partnering with founders, executive teams, and boards at moments of real complexity — when stakes are high and judgment matters.
I’m often engaged before problems are fully defined, where framing the right questions is as critical as delivering the solution. Across domains, one principle holds: good design disappears into use; great design creates confidence, adoption, and momentum.
Good design is invisible.
Great design is outcome.
Good design removes barriers. Great design echoes — it changes behavior, earns trust, and compounds into measurable value.
Core Capabilities
Product Decision Architecture · Framing ambiguity into clear product decisions before teams commit time, capital, and engineering effort.
Systems-Level Design · Designing coherent ecosystems — Human+AI, digital + physical, product + service — rather than isolated features.
Consumer-Grade Craft in Complex Domains · Delivering Apple-level quality in healthcare, MedTech, and regulated environments — experiences good enough to become default.
Product Ownership & Execution Accountability · Staying hands-on at moments of highest leverage. Owning outcomes across adoption, retention, behavior change, and business performance.
Human + AI Expertise · Designing trust-critical AI systems for over a decade—knowing where human judgment must remain central and where automation creates leverage.
At A Glance
Now · Co-Founder & CX Lead, alignd (AI-native pediatric health, with Boston Children’s Hospital) · Fractional Chief Product & Design Officer to founders and executive teams
Founder, CEO & Chief Design Officer, altr · Grew it ~20× from a solo practice to 12 people; top 1% of firms globally (Clutch, 2019–2023); acquired by Delve in 2023
Head of Digital Product Innovation, Delve · Built the practice post-acquisition and doubled its digital design, strategy, and engineering revenue in two years
Patents · Named inventor on design patents issued for work with EO Care and Fidelity
Recognition · Fast Company Design · The Webby Awards · One Show · Awwwards · MUSE Awards · Hatch
Education · Postgraduate Certificate, Human-AI Interaction Design — Stanford University · MFA, Design & Technology — Massachusetts College of Art & Design
Educator & Mentor · Visiting Faculty — Massachusetts College of Art & Design, Boston University · Mentor — MIT $100K Entrepreneurship Competition · Drift — LGBTQIA+ Industry Impact Leader
Selected Clients
Health & MedTech · Abbott · alignd · Athenahealth · BD (Becton Dickinson) · Best Doctors · Breas · COTA Healthcare · Embecta · EO Care · Haemonetics · Homethrive · Humana · Iora Health · MD Ally · NeuroPace
Consumer Products & Lifestyle · AT&T · Boost Mobile · CLEAR+ · Comcast · Converse · Erewhon · IAMS · MSNBC · Optimum · Puma · SimpliSafe · Virgin Mobile · Waterford Crystal
SaaS & Emerging Tech · Bamboo Rose · Centerpiece · Ditto · Gudea · Intoxalock · Jitterbit · Sea Machines · SideKick Security · Trender.ai
Finance & FinTech · American Student Assistance · Deutsche Bank · Divvy · Fidelity · Howland Capital · MEFA