Product Strategy & Experience Leadership

Good design is invisible.
Great design is outcome.

I operate at the decision-to-execution hinge point—deciding what’s worth building, what not to build, and owning the outcomes that follow. Most executives are either strategists or operators. I’m both—because strategy without craft collapses in execution, and craft without strategy is just decoration.

  • Screenshots of a mobile health app showing sleep tracking, mood check-in, and personalized settings.

    EO Care

    Clinician-backed, Human+AI Digital Healthcare Platform

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  • A marine navigation system displaying a city skyline with boats on the water, including a scrolling list of targets, a radar, and various controls.

    Sea Machines Robotics

    Human+AI Navigation for Maritime Autonomy

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I partner with founders, executive teams, and boards to take product ownership in trust-critical domains, where complexity is high and judgment matters—then stay hands-on to ensure what we decide ships, performs, and becomes essential.

I founded and exited altr (Top 1% globally, acquired by Delve). Today, I work fractionally and step into full-time leadership roles at product-led companies navigating AI transformation, scale, and regulatory complexity.

  • Three smartphone screens displaying a mobile app interface for a loyalty and shopping platform with account details, categories, and promotional offers.

    Erewhon

    360° Luxury Digital Shopping Ecosystem

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  • Three smartphone screens showing health-related applications, including blood glucose tracking, data analysis, and diabetes care resources.

    BD

    One Digital Hub for Type 2 Diabetes Care

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Good design removes barriers.

Great design echoes—it changes behavior, earns trust, and compounds into measurable value.

  • Imaginary e-commerce website displaying sneakers, clothing, and accessories with options for colors, sizes, and styles, emphasizing a quick shop feature.

    Converse

    Global DesignOps & Digital Commerce Experience

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  • Screenshot of a healthcare insurance website showing options to find medical, vision, pharmacy, or dental providers, with a section for deductibles and maximums and a customer service phone number.

    Humana

    0→1 Human+AI Care & Benefit Ecosystem

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altr

A Digital Product Innovation Firm Built For Outcomes, Not Artifacts

2014-2023 (Acquired)

View Case Study

Enough about me, what can I do for you?

When it’s time to create experiences people love and drive your business forward—explore my services, drop me a note, or schedule a conversation.